Resume

  • Midnight Mind Magazine
    St Helena, California
    Owner/editor/publisher
    April 2000 to present

    Napa Valley Vintners
    St Helena, California
    Director of Consumer Marketing - April 2022 to present
    - Oversee all Domestic Marketing efforts
    - Manage content creation across all types of media
    - Manage Communications Manager position and freelance/outside creative agencies


    Head of Digital Marketing – January 2020 to April 2022
    - Took over all digital outreach and online marketing just before COVID restrictions hit
    - Pivoted almost all marketing efforts online in 2020 – tripled online impressions
    - Created and launched online marketing plans to promote new virtual marketing efforts
    - Responsible for writing all consumer emails, social media, influencer relationships and media buys
    - Shot, edited and released over 40 videos in social and on YouTube in just over 1 year
    - Grew followers by 30% in 1 year by launching giveaways, targeting Pinterest URL links and increased engagement

    Trade Marketing Manager – April 2017 – January 2020
    - Responsible for marketing Napa Valley wine region to consumers and trade nationwide
    - Launched subscription-based services for NAPA Magazine for consumer and bulk trade orders.
    - Wrote bi-monthly trade email to promote programs and engage with key influencers
    - Started influential blogger program to increase 3rd party endorsements of Napa Valley
    - Managed $400,000 budget to create outstanding annual trade programs

    La Pitchoune Winery
    Napa, California
    Partner/Director of Marketing – January 2014 – January 2023
    - Launched new wine brand at 1200 cases a year and growing
    - Created and developed wine club launch
    - Currently design and print all collateral and marketing material
    - Responsible for all press, reviewers and influencer outreach

    Benson Marketing Group
    Napa, California
    Vice President/Head of Creative Services – December 2009 – January 2014
    - Responsible for business development of new accounts (Languedoc, Vinho Verde, Seguin Moreau)
    - Created, managed and reported on all social media and public relations for my clients
    - Lead manager on all marketing and programs for clients
    - Managed 4 direct reports, plus freelance staff, vendors and partners

    Butler Shine Stern & Partners
    Sausalito, California
    Senior Project Manager – January 2005 to November 2009
    - Led team in winning the $214.5 million RadioShack account
    - Created staffing plan and production flow for growth demanded by the new account
    - Responsible for ongoing rollout of process and projects for brand re-launch
    - Supervised 2 Project Managers

  • Radcliffe University Cambridge, Massachusetts
    Radcliffe Publishing Program – a 4-month book publishing study focusing on magazine and book publishing

    Michigan State University East Lansing, Michigan
    - Bachelor of Arts, English. American authors, film studies and British Literature Concentration

    University of London (MSU Overseas Study) London, England
    - 3-month intensive British Literature study

  • Sausalito Sustainability Committee - Appointed to the Committee by the Sausalito City Council

    Napa Valley Wine Library
    - Board of Directors

    Wine Writers’ Symposium
    - Board of Directors

    Napa

  • - Print design: InDesign, PhotoShop and Illustrator
    - Mac OS and Windows platforms
    - Proficient in Microsoft Office applications
    - Video shooting & editing
    - Social Media platforms
    - Website building
    - Vertical Response, Mailchimp
    - Vin65, Shopify, Nexternal