Midnight Mind Magazine
St Helena, California
Owner/editor/publisher
April 2000 to present
- Edit, design and publish a bi-annual literary magazine
- Post and manage all online content
- Create social media and marketing outreach
- Do all PR and media outreach to broaden audience
- work directly with distributors and bookstores to get the magazine to consumers.

Napa Valley Vintners
St Helena, California
Director of Consumer Marketing - April 2022 to present
- Oversee all Domestic Marketing efforts
- Manage content creation across all types of media
- Manage Communications Manager position and freelance/outside creative agencies

Head of Digital Marketing
January 2020 to April 2022
- Took over all digital outreach and online marketing just before COVID restrictions hit
- Pivoted almost all marketing efforts online in 2020 – tripled online impressions
- Created and launched online marketing plans to promote new virtual marketing efforts
- Responsible for writing all consumer emails, social media, influencer relationships and media buys
- Shot, edited and released over 40 videos in social and on YouTube in just over 1 year
- Grew followers by 30% in 1 year by launching giveaways, targeting Pinterest URL links and increased engagement

Trade Marketing Manager
April 2017 – January 2020
- Responsible for marketing Napa Valley wine region to consumers and trade nationwide
- Launched subscription-based services for NAPA magazine for consumer and bulk trade orders.
- Wrote bi-monthly trade email to promote programs and engage with key influencers
- Started influential blogger program to increase 3rd party endorsements of Napa Valley
- Managed $400,000 budget to create outstanding annual trade programs


La Pitchoune Winery
Napa, California
Partner/Director of Marketing – January 2014 – January 2023
- Launched new wine brand at 1200 cases a year and growing
- Created and developed wine club launch
- Currently design and print all collateral and marketing material
- Responsible for all press, reviewers and influencer outreach

Benson Marketing Group
Napa, California
Vice President/Head of Creative Services – December 2009 – January 2014
- Responsible for business development of new accounts (Languedoc, Vinho Verde, Seguin Moreau)
- Created, managed and reported on all social media and public relations for my clients
- Lead manager on all marketing and programs for clients
- Managed 4 direct reports, plus freelance staff, vendors and partners

Butler Shine Stern & Partners
Sausalito, California
Senior Project Manager – January 2005 to November 2009
- Led team in winning the $214.5 million RadioShack account
- Created staffing plan and production flow for growth demanded by the new account
- Responsible for ongoing rollout of process and projects for brand re-launch
- Supervised 2 Project Managers

Radcliffe University
Cambridge, Massachusetts
Radcliffe Publishing Program – a 4-month book publishing study focusing on magazine and book publishing

Michigan State University
East Lansing, Michigan
- Bachelor of Arts, English. American authors, film studies and British Literature concentration

University of London (MSU Overseas Study) London, England
- 3-month intensive British Literature study

Leadership Napa Valley
- Selected into class 37 of the county-sponsored leadership program

Napa Valley Wine Library Association
- Board of Directors

Wine Writers’ Symposium
- Board of Directors

Sausalito Sustainability Committee
- Appointed to the Committee by the Sausalito City Council

- Print design: InDesign, PhotoShop and Illustrator
- Mac OS and Windows platforms
- Proficient in Microsoft Office applications
- Video shooting & editing
- Social Media platforms
- Website building
- Vertical Response, Mailchimp
- Vin65, Shopify, Nexternal